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UK named ‘fourth most admired nation’

By Paul Johnston

The UK has remained in fourth position in an annual league table of the world’s most admired countries.

The UK was beaten into fourth position by the US, who stayed top, with Germany second and France third in the 2010 Anholt-GfK Roper Nation Brands Index.

The annual list is compiled from the views of 20,000 adults from 20 countries across the world.

The UK also finished fourth in the ‘rich in historic buildings and monuments’ category and came fifth in the tourism section.

However, the UK finished a lowly 23rd (up one place) for being ‘rich in natural beauty’ and was 13th in ‘country that offered visitors a warm welcome’.

Speaking about the results, Sandie Dawe, Chief Executive of VisitBritain, said: "This result is a testament to the enduring appeal of Britain. It is clear that we are retaining our appeal in an increasingly competitive world market.

"With more governments recognising tourism as a driver of growth and ramping up their international marketing, it is striking that our ratings are remaining steady."